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Why the shock occasion for the newest Apple iPad 2024 reveal?

It has been a couple of months since we have been listening to in regards to the subsequent iteration of the iPad Professional and the iPad Air and their ‘imminent launch’. The potential announcement was first anticipated for March, then for April, after which for the start of Might. And the latter has come true: Apple has now introduced a shock occasion for Might 7. Gurman was proper, though after being flawed a few occasions.Why would Apple make a shock occasion and why are issues seemingly totally different this time? Let’s talk about it!

Apple and the iPad: really, the discharge timeline is not that easy

The iPhone and its launch dates have been fairly conventional. However the truth is, the story of iPad releases has not been that easy and the months and years of launch seem a bit hectic.

iPad Air releases:

  • 1st gen: October 22, 2013
  • 2nd gen: October 16, 2014
  • third gen: March 18, 2019 (launched March 25)
  • 4th gen: September 15, 2020 (however bear in mind 2020 was a disruptive 12 months)
  • fifth gen: March 9, 2022 (launched March 18)

As you may see, we’ve three releases within the fall and two within the spring.iPad Professional releases:

  • 1st gen: September 9, 2015
  • 2nd gen: June 5, 2017
  • third gen: October 30, 2018
  • 4th gen: March 18, 2020
  • fifth gen: April 20, 2021
  • sixth gen: October 18, 2022 (launched on October 26)

We have now three fall releases, two spring releases, and one summer time launch throughout WWDC in 2017. Fairly the enjoyable journey, I’d add! Based mostly on simply that obvious randomness alone, it is smart to see the iPad Professional proper now, in Might, though Apple has by no means unveiled an iPad in Might.
Now, let’s look on the regular iPad and the iPad mini, simply to realize some extra context.

Entry-level iPad:

  • 1st gen: January 27, 2010
  • 2nd gen: March 2, 2011
  • third gen: March 7, 2021
  • 4th gen: October 23, 2012
  • fifth gen: March 21, 2017
  • sixth gen: March 27, 2018
  • seventh gen: September 10, 2019
  • eighth gen: September 15, 2020
  • ninth gen: September 14, 2021
  • tenth gen: October 18, 2022

We see a shift of launch dates in the direction of the autumn within the final 4 years and quite hectic releases beforehand. In 2023, we did not get a launch that broke the “one launch yearly” cycle that is been on since 2017. iPad mini:

  • 1st gen: October 23, 2012
  • 2nd gen: October 22, 2013
  • third gen: October 16, 2014
  • 4th gen: September 9, 2015
  • fifth gen: March 18, 2019
  • sixth gen: September 24, 2021

For the iPad mini, we’re seeing one deviation from the same old fall timeframe for launch (in 2019).

However the hectic iPad launch schedule just isn’t the one shock Apple has finished through the years. Though the model is thought for being dependable and even critical, it is no stranger to bringing excellent news with a twist.

Apple’s “One Extra Factor”

In case you’re a longtime Apple fan, you’ve gotten most likely heard of the catchy phrase “One Extra Factor”. Principally, that is a conventional Apple shock unveiling and dates again to 1999. What “One Extra Factor” stands for is Steve Jobs’ observe of asserting a fairly large factor on the finish of a keynote, when everyone expects the occasion to be over.

The primary product that was introduced as “One Extra Factor” is the AirPort – a wi-fi router. After that, it grew to become a practice to have an enormous services or products unveiled as “One Extra Factor”.

Merchandise unveiled beneath this custom embody the iPod Mini in several colours, a MacBook with a steel enclosure in 2008, FaceTime (throughout WWDC in 2010), the primary MacBook Air (which was launched as a “Mac meets the iPad” sort of machine in 2010), the primary Apple Watch in 2014, and the iPhone X in 2017.

This exhibits that Apple, or no less than Steve Jobs, did like to offer its followers with a pleasant shock product. Nonetheless, we have not had a brand new “One Extra Factor” since 2017.

Different Apple surprises

The truth that the “One Extra Factor” custom appears to have led to 2017 doesn’t suggest that instantly Apple would not prefer to shock us anymore. And that is positively apparent with the 2024 iPad occasion scheduled for Might, though Apple has by no means unveiled an iPad within the month of Might.

One latest instance of a shock occasion is the “Scary Quick” occasion in 2023 that nobody noticed coming. It was scheduled for October 30 and launched the brand new M3-powered model of the iMac. Earlier than the occasion, no person was certain what it could be about and other people had been speculating it was about new MacBooks, together with a brand new MacBook Professional 16-inch, which did not occur.

In 2022, Apple had a particular occasion in March to showcase the brand new Mac Studio and likewise to introduce two new colours for the iPhone 13, a brand new iPad Air, and a brand new iPhone SE. Additionally, in 2020 we had a particular occasion in September that launched the Apple Watch 6, Apple Watch SE, an iPad Air, and entry-level iPad, alongside the brand new service Apple One. On the time, the occasion was stunning, as normally the month of September was reserved for an announcement of the brand new iPhones – a practice relationship again to 2013 with the iPhone 5s.

The iPhone 12 telephones had been as an alternative introduced in October. After 2020, Apple returned to its customary September unveiling for brand spanking new iPhones.

Additionally, asserting the second era iPad Professional in 2017 throughout WWDC is one other stunning transfer. WWDC is a developer convention normally centered on software program updates and the introduction of recent working programs. However in 2017, we additionally acquired the iPad Professional. Final 12 months, we acquired the Imaginative and prescient Professional throughout WWDC as properly, alongside MacBooks.

Simply usually, traditionally, Apple has held an occasion within the spring, the annual WWDC convention in the summertime, after which within the fall: one occasion for iPhones and one occasion for brand spanking new Macs.

However throughout Apple’s historical past, as you may see, we have had our justifiable share of “stunning” or particular Apple occasions that weren’t part of the same old schedule.

2023: the 12 months with out an iPad

There’s one more reason why we’re seeing a shock Apple occasion in Might for the brand new iPads. For the primary time since 2010, Apple has gone a whole 12 months (2023) with none iPad launch. And perhaps that is inflicting the corporate to create an unusually timed occasion for the iPad Air and Professional. After all, we’ve to additionally have in mind a number of necessary issues that went on final 12 months, and the way the occasions are altering, to have the ability to perceive why no iPad was launched in 2023.

We now have the Imaginative and prescient Professional, which is a primary from Apple within the AR/VR scene, and likewise, we’ve the present tech world obsession with AI. To stick with what everybody else within the trade is doing, Apple is certain to be engaged on AI as properly (and it is just lately acquired an AI firm too). 

These altering occasions may be influencing adjustments in Apple’s iPad releases.

We’re nonetheless unsure what Apple may unveil, aside from it being related to iPads

As regular, Apple just isn’t disclosing precisely what merchandise we’ll see in the course of the occasion on Might 7. Judging by the truth that only a few days earlier than Apple introduced the occasion, Gurman believed the brand new iPad Air and iPad Professional fashions could be unveiled within the week of Might 6, I can say that more than likely Gurman is true.

Nonetheless, it isn’t 100% confirmed. Might Apple solely unveil the iPad Air fashions and reserve the iPad Professional for a later date? This although crossed my thoughts simply because the iPad Professional is an enormous deal and it appears peculiar to unveil it one month earlier than the WWDC (the place the brand new iPadOS could be introduced). It appears extra cheap to announce the brand new iPadOS after which within the fall, launch it alongside the brand new iPad Professional…

Or may Apple embody an entry-level iPad or an iPad mini (which can be due for an improve) within the combine for the Might announcement?

The predominant rumor within the trade is that the entry-level iPad and the mini shall be introduced later this 12 months. And Gurman believes it is the iPad Professional and the iPad Air we’ll see now, so more than likely, that is the iPads it is best to count on. However as you may see, Apple may be very able to stunning us, so let’s simply wait and see the way it goes!

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