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The identical machine main the worldwide smartwatch business additionally tops the wearable bands market


After six consecutive quarters with declining progress, the global smartwatch market turned around but just barely. Through the second quarter of 2024, shipments of smartwatches rose .1% year-over-year. Whereas most producers continued to undergo declines in deliveries, Garmin noticed its year-over-year shipments rise 16% through the second quarter on account of sturdy client demand and elevated promoting spending.
The second quarter improve, as small because it was (and make no mistake about it, the quantity was small) introduced some positivity again to producers earlier than the vacation purchasing season, and the brand new product releases anticipated through the second half of this yr. Canalys Analysis Supervisor Cynthia Chen mentioned that her agency is forecasting double-digit progress in smartwatch shipments through the second half of this yr because of new fashions, a few of which have already been launched, by Samsung, Google, and Apple.
Amongst Smartwatch producers, Apple had a number one 49% share of shipments through the second quarter of 2024. That supplied the tech large with a wholesome lead over second-place Samsung and its 15% slice of the worldwide smartwatch pie. With an 11% share of smartwatch shipments through the second quarter, Garmin completed third. Subsequent, in fourth place, was Huawei with a 7% share. And at last, in fifth place, was Google with a 4% market share.

However smartwatches are solely certainly one of three completely different segments that make up the wearable band business. The opposite two elements of the equation embrace Primary Bands which is led by Xiaomi whose Good Band is a giant vendor yearly. Xiaomi’s 40% share of the Good Band market throughout Q2 simply beat out Huawei’s 23%, Google’s 10%, Samsung’s 6% and Honor’s 2%.

The third a part of the wearable band business is fabricated from Primary Watches. Huawei and Xiaomi have been neck and neck through the`second quarter as they made up 15% and 13% of Primary Watch shipments throughout Q2. Noise and Hearth Boltt have been each tied for third every with 11% of the market. In fifth was boAt with 5%.

Placing all three segments collectively, the main producer within the wearable bands market throughout Q2 was Apple having shipped 7.7 million models through the second quarter of 2024, off 5% from the earlier yr. Apple led with a 17.4% market share. With 6 million shipments making up 13.5% of the wearable bands business, Huawei was second. The beleaguered Chinese language outfit noticed its wearable band deliveries soar 40% on an annual foundation.

Xiaomi fell simply shy of Huawei after delivery 5.9 million wearable bands through the second quarter, up 23% year-over-year. Xiaomi had 13.3% of the wearable band market throughout Q2. With 2.8 million wearable bands shipped through the second quarter, Samsung additionally noticed its shipments rise 23% on an annual foundation. The corporate’s market share was 6.4% for the quarter. Noise was fifth amongst wearable band producers because it shipped 2.4 million bands, off 32% from final yr’s second quarter. That left it with a 5.4% share.

Total, 44.3 million wearable bands have been delivered through the second quarter which was a small .2% annual achieve for the interval.


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