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Ten years later, OnePlus remains to be looking for its footing within the US

OnePlus is a serious participant within the Indian smartphone market, providing a variety of units, from flagships to midrange telephones just like the new Nord CE 4. Nevertheless, the image throughout North America seems to be fairly completely different and, in its present state, a bit unclear. With a restricted number of telephones out there and the shortage of main provider help, it stays to be seen how the corporate will retain its identification in a smartphone market dominated by Samsung and even smaller gamers like Motorola.

OnePlus’ journey within the U.S. has been a story of sudden occasions. The corporate just lately launched the OnePlus 12R in North America, a higher-mid-range telephone from the corporate’s R-series, a line that beforehand wasn’t offered within the U.S. That mentioned, a sure strategic shift introduced the telephone to the desk. Over time, the corporate’s technique has continued to evolve primarily based on its target market, and its choices have expanded with its first Put on OS smartwatch, a high-end foldable, and its first pill.

OnePlus’ versatile technique

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