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Simplifying its app for customers, Waze removes one crowdsourced reporting alternative

Are you able to imagine that it has been practically 11 years since Google purchased Waze for greater than $1 billion? Many individuals have been confused on the time, and lots of nonetheless are, as to why Google made the acquisition contemplating that it owned the primary navigation app in Google Maps. A part of the explanation was to permit Google to acquire a few of the options that Waze presents however Google Maps does not.

The factor is that each navigation apps cater to completely different customers. Google Maps not solely exhibits you the right way to get from level “A” to level “B” shortly and safely, nevertheless it additionally exhibits you the place to go while you arrive at “B” if you’d like a meal, want a resort room, need to be entertained, want a cup of Joe, or need to go to a neighborhood landmark. Waze, however, is all in regards to the journey, and as a substitute of utilizing knowledge and algorithms, Waze relies on crowdsourced data that members of the Waze neighborhood share utilizing their telephones.

In accordance with Autoevolution, Waze has eliminated the choice that customers needed to report when there’s a “car on highway.” This was an essential highway hazard to learn about since nobody desires to be motoring alongside on the pace restrict solely to finish up rear-ending the caught automobile. However Waze needed to simplify the reporting choices and figured that customers would perceive that the brand new “blocked lane” choice might additionally embody a “car on highway.” In spite of everything, a car caught on a highway can also be normally blocking a lane.
Based mostly on a survey that was carried out by finance app MarketWatch, Google Maps is the most well-liked navigation app with 70% of respondents saying that they use the app for navigation. Waze was second as 27% of these surveyed admitted to utilizing the app. Apple Maps, out there solely on Apple units, is utilized by 25% of these surveyed.

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