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Samsung takes again international smartphone management from Apple

Final 12 months, for the primary time ever, Apple was the highest smartphone producer on the planet  based on IDC and Canalys. The latter reported that Apple had shipped 229.2 million iPhone models in 2023 in comparison with the 225.4 million Galaxy handsets delivered by Samsung. In 2022, Samsung outsold Apple by 25 million models for the whole 12 months. Final 12 months, Apple noticed the iPhone’s international market share rise from 19% to twenty% whereas Samsung’s declined from 22% to twenty%.
In accordance with The Korea Times, Counterpoint Analysis says that sturdy gross sales of Galaxy telephones within the U.S. and Europe this 12 months have allowed Samsung to take again the throne within the worldwide smartphone market. In February, Samsung offered 19.69 million handsets giving it a 20% international market share. Apple offered 17.41 million iPhone models throughout the identical interval giving the corporate an 18% slice of the worldwide smartphone pie.
Researcher Kim Rok-ho, who works for Hana Securities, stated, “It’s encouraging that Samsung regained the highest spot by reaching a 20 % international share with a optimistic response to the Galaxy S24 sequence within the U.S. and Europe.” Samsung dominated Europe in February with a 34% share of the smartphone market on that continent. Within the U.S., the place the iPhone historically leads the best way, Samsung noticed its share rise to 36% from 20% in January. Apple nonetheless was the U.S. smartphone chief though the iPhone noticed its market share decline within the States from 64% in January to 48% in February.

Serving to flip issues round this 12 months for Samsung was the January launch of the flagship Galaxy S24 line. By the top of February, 6.53 million models of the sequence had been offered thanks partially to new AI options together with the power of the telephones to supply customers real-time language translation throughout a telephone dialog, and Circle to Search. With the latter, an merchandise circled on the display screen by the person is run by means of Google Search.

Final 12 months, IDC stated that Apple had a number one 20.1% share of the worldwide smartphone market which topped Samsung’s 19.4% which had declined from 2022’s main 21.7%.

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