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Samsung hikes its US market share in Q1 whereas Pixel’s slice of American pie will get smaller

The iPhone continued to dominate the U.S. smartphone market in the course of the first quarter though its share of Q1 cellphone shipments within the States was static at 52% in contrast with Q1 of 2023. Apple’s lead over second place Samsung shrunk a bit from the 25 proportion factors benefit it had after Q1 2023 to 21 proportion factors following the opening quarter of 2024. That is as a result of Samsung noticed its share of the U.S. smartphone market rise from 27% of shipments in the course of the first three months of 2023 to the 31% it collected throughout Q1 of 2024.
In line with Counterpoint Research, this was one of the best U.S. first-quarter market share for Samsung since Q1 2020. There was sturdy demand for Galaxy S24 handsets from these proudly owning older Galaxy S fashions and the sooner January seventeenth launch date (in comparison with February 1st for the Galaxy S23 line) was cited by the analysis agency as taking part in a component in Samsung’s profitable quarter.

Everybody who took Smartphone 101 in class this previous yr might have informed you that Apple and Samsung are numbers one and two within the States, respectively. However are you able to inform me which producer is quantity three? Earlier than we reveal the title of this firm, we should always level out that there’s a big drop off from Samsung’s second place 31% share of the U.S. smartphone shipments to the 9% owned by the third-place agency. The third-place agency is Motorola and the corporate’s share of smartphone shipments within the U.S. was up 1 proportion in contrast with the 8% it collected in Q1 2023.

After Apple, Samsung, and Motorola, Google is subsequent and whereas the chart launched by Counterpoint Analysis would not point out Google’s proportion of U.S. smartphone shipments for Q1 2024, Counterpoint does say that the proportion did decline from the two% Pixel handsets had throughout the identical quarter in 2023. Counterpoint senior analysis analyst Maurice Klaehne mentioned, “Google declined in market share in Q1. It confronted stiff competitors from Samsung’s S24 launch. We additionally noticed diminished volumes in direction of the top of the quarter as Google was gearing up for the launch of the 8a only a few days in the past.”

TCL additionally confirmed a decline in U.S. smartphone shipments throughout Q1 2024 on a year-over-year foundation. The corporate was liable for 2% of U.S. smartphone shipments throughout Q1 2023 however Counterpoint didn’t reveal the decrease share of shipments TCL contributed to U.S. cellphone shipments in the course of the first quarter of 2023.

Counterpoint says that U.S. shipments of Android telephones in Q1 declined year-over-year and cited consolidation within the low finish of the market as carriers switched from LTE telephones to 5G fashions. With the prices of 5G elements nonetheless excessive, Android cellphone producers producing low-end telephones needed to cope with low revenue margins.

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