BdPhone Powered By FastNet & AT & T

Samsung continues to rule India, however key rivals (together with Apple) are inching nearer

Unable to threaten Apple’s supremacy within the US smartphone market and incapable of gaining in the slightest degree of relevance in China, Samsung has all the time relied closely on India as a key development driver for its huge international cellular enterprise.

Xiaomi, Vivo, and Realme are all outpacing the champion

At first look, you’d in all probability be inclined to deem the newest Indian smartphone gross sales outcomes as a powerful victory for Samsung. However whereas the Galaxy makers can definitely be glad about profitable one more regional crown, the space to the market’s silver and bronze medalists throughout this yr’s opening three months shouldn’t be precisely comforting.

What’s more likely to trigger much more concern in Samsung’s camp is the good progress reported by Xiaomi, Vivo, and Realme of their Indian gross sales figures between Q1 2023 and Q1 2024. We’re speaking large jumps of 29, 14, and 17 p.c respectively, which make Samsung’s personal respectable year-on-year progress of 6 p.c look fairly humble.

In fact, Realme remains to be solely the nation’s fifth-largest vendor, which suggests it isn’t precisely ready to threaten Samsung’s dominant standing anytime quickly. However Xiaomi and Vivo are only one p.c behind India’s champion in market share, and if their development charge stays the identical within the subsequent couple of quarters, 2024 might properly wrap up with a brand new regional gold medalist.

For what it is value (and it is probably value so much), the Galaxy S24 household is as soon as once more described as a stronger vendor than the S23 sequence this time final yr, and with the assistance of future value drops, the brand new ultra-high-end handset trio might nonetheless maintain Samsung in its towering place in India.

Xiaomi’s “resurgence”, in the meantime, was apparently fueled primarily by low to mid-end fashions just like the Redmi 13C 5G and Redmi Word 13 5G, so not less than from a revenue margin standpoint, Samsung is clearly nonetheless holding a huge benefit over its rivals.

Apple and Motorola are additionally getting large in India

Similar to China is Samsung’s Achilles’ heel, India has been a… much less fertile floor for Apple than others for a few years now. However the Cupertino-based titan is rising round these components too, with “excessive double-digit development” achieved in Q1 thanks primarily to its “cashcow iPhone 15 mannequin.”

One other American firm surging in India is Motorola, but it surely stays to be seen if the seller prime 5 might be disrupted anytime quickly by these two quickly rising manufacturers or a 3rd one that won’t sound acquainted to loads of our readers within the Western Hemisphere: Infinix.

In fourth place, Oppo (excluding OnePlus) truly reported a drop in gross sales between Q1 2023 and Q1 2024 after lowering the variety of new releases within the “mid-high value ranges”, which evidently proved to be a not-so-successful technique.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top