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Is VR fashionable? US teenagers drive up AR/VR headset utilization after Apple Imaginative and prescient Professional launch

The AR/VR headsets scene has lengthy been considered as a little bit of a particular curiosity space. Even when Apple rolled out its Imaginative and prescient Professional at the beginning of the yr, expectations for a serious market shake-up had been slim. However, based on a brand new survey from high funding financial institution Piper Sandler, as reported by 9to5Mac, VR headsets are catching on, a minimum of with youngsters within the US. This latest survey confirmed that weekly VR machine utilization has ticked up from 10% to 13% for the reason that fall of 2023. Whereas these numbers won’t sound earth-shattering, they’re an indication that curiosity in VR tech is on the rise. Plus, now 33% of US teenagers say they personal a VR machine, which is up from 31% final yr.


This rising fascination with digital actuality appears to align with the launch of the Apple Imaginative and prescient Professional, which hit cabinets in February with a hefty $3,500 price ticket. The excessive price is certainly a hurdle for widespread adoption, however Apple’s new providing appears to have piqued individuals’s curiosity in AR/VR headsets.

Meta, one in every of Apple’s principal opponents within the AR/VR house, views Apple’s entry into the market as a validation of its personal bets within the subject. The corporate is optimistic that it’ll draw extra shoppers, particularly since Meta’s newest Quest 3 headset is considerably extra inexpensive than the Imaginative and prescient Professional.

Past the world of teenagers and VR, the survey additionally uncovered some intriguing insights into social media habits.

Instagram has seen important progress for the reason that fall of 2023, turning into the second favourite app amongst teenagers. TikTok nonetheless holds the primary place, but it surely sees a slight lower in reputation. Nevertheless, the potential ban of TikTok within the US might shortly alter the present social media panorama.
By way of video consumption, teenagers spend 29% of their time watching Netflix and 27% on YouTube. With regards to music, 66% of teenagers have been utilizing Spotify within the final six months, a slight lower from final spring, however extra teenagers (45%) are selecting to pay for Spotify now, up from 44%.

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