The US Patent and Trademark Workplace (USPTO) has not too long ago revealed a patent utility from Microsoft – it is a customized social media notification system, primarily based on person engagement.
In essence, Microsoft is growing a approach that permits social media platforms to ship notifications personalized according to the recipient’s level of engagement with the content material.
So, what does this method entail? When customers observe others on social media platforms like Instagram, Twitter, or YouTube, they’ll select to obtain notifications about new posts, tweets, or movies. Nevertheless, the present notification system is taken into account outdated as a result of not everybody responds to each “new publish” notification. You do not do it both, right?
Microsoft goals to deal with this by implementing a system that can ship notifications solely to customers who have interaction often with a content material creator’s posts (e.g., clicking, liking, watching). For others, notifications will likely be despatched extra sparingly.
This strategy, in principle, will entice influencers to tailor their content material primarily based on what resonates most with their viewers. Merely put, they’re going to get an increasing number of viral, because of this.
The strategy employs a scoring system known as rAffinity, which evaluates the probability of a content material creator interacting with a notification primarily based on viewer engagement. This scoring system guides content material suggestions, serving to creators perceive which content material garners probably the most engagement.
This strategy is considerably akin to YouTube’s notification settings (providing “all” or “customized” notifications), however the important thing distinction is that the system autonomously determines the frequency and depth of notifications. Magic stuff!
Microsoft has been granted this patent by the USPTO, just like its patent for enhancing Bing’s reverse picture search capabilities, suggesting that we might even see this method in motion quickly. Nevertheless, it is necessary to notice that since most main social media platforms usually are not owned by Microsoft (apart from LinkedIn and Skype), collaboration with different corporations could also be essential for implementation.
