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CMF by Nothing may very well be quickly bringing us its first price range smartphone

There may be by no means a scarcity of rumors and leaks out within the wild of recent tech releases, and right this moment has undoubtedly not be an exception. The most recent rumor being that of Nothing’s sub-brand, CMF — which has thus far solely launched equipment reminiscent of a pair of earbuds, a watch and a 65W energy brick — releasing its first ever smartphone.

This all started with the leak of a brand new system mannequin quantity, A015, initially found by Android Headlines. This leak listed “Nothing” because the related model, fueling rumors that it may very well be the long-awaited Nothing Telephone 3, codenamed “Tetris.”

Nonetheless, these accustomed to Nothing’s mannequin quantity patterns discovered this a bit unusual. Previous fashions, like the unique Nothing Telephone (A063) and the Telephone 2 (A065), did not fairly align with the A015 mannequin quantity if this system was meant to be a successor.

Credit score: Android Headlines

The puzzle was lastly solved when, shortly after, the mannequin quantity A015 surfaced on the BIS certification web site. 91Mobiles was the primary to note that BIS listed the mannequin quantity as belonging to CMF, the sub-brand of Nothing that focuses on price range equipment.

Credit score: 91mobiles

This, after all, is sort of shocking contemplating that CMF has, till now, targeted on extra inexpensive tech merchandise like earbuds and smartwatches. Ought to this data show to be correct, this new system would mark CMF’s first enterprise into making smartphones. This might add a brand new and doubtlessly thrilling choice to the Android market.

Nonetheless, the query stays why, with the existence of the Nothing Telephone 2a, would Nothing launch one other price range telephone below the CMF sub-brand. It is potential that, because the Nothing Telephone 2a is taken into account a mid-range system, the CMF Telephone may very well be focusing on the sub-$300USD price range telephone market and thus not cannibalizing its personal model.

A tool like this may very well be direct competitors to units such because the Samsung Galaxy A23 5G, Galaxy A15 5G, Moto G Stylus 5G, and the Moto G Energy 5G. This may very well be actually thrilling as price range units are more and more adopting extra “premium-like” options, and judging by how the remainder of the CMF line seems to be, it may grow to be a really fashionable choice. We’ll simply need to preserve an eye fixed out for any new developments on this mannequin to see what CMF will deliver to the desk.

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