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Apple to pay as much as $50 million to license tens of millions of photographs for AI


Again in December, we informed you that Apple had been speaking with media organizations like NBC Information, Condé Nast (writer of Vogue and The New Yorker), and IAC (writer of Individuals, Higher Houses and Gardens, and The Each day Beast) about shelling out $50 million to acquire content material from them. Apple reportedly needs to make use of this content material to coach a generative AI chatbot. 
We do not know if any of these offers had been really made, however in line with Apple Insider, Apple is planning to spend as much as $50 million to license tens of millions of images and pictures from Shutterstock, one of many leaders in offering inventory pictures within the U.S. Google, Amazon, and Meta additionally license pictures from Shutterstock for his or her visible AI capabilities. 
We should always be taught far more about Apple’s AI initiative on June tenth when WWDC 2024 kicks off. Apple’s  Greg Joswiak, Senior VP of Worldwide Advertising and marketing, stated on social media that the upcoming developer convention might be “Completely Unimaginable.”
Many of the AI speak anticipated through the Keynote might be about new AI-based options coming to iOS 18 together with a potential AI App Retailer that iPhone customers will enter with a purpose to set up AI apps. Additionally anticipated to get an AI facelift is Apple’s digital assistant Siri which has been an underneath performer in comparison with Google Assistant. Apple has stated that with a purpose to preserve person privateness, it’ll attempt to develop Massive Language Fashions (LLMs) that can use on-device expertise.

However iOS 18‘s AI initiative won’t embrace a generative chatbot in line with Bloomberg’s Mark Gurman with Apple utilizing it to enhance how iOS 18 and Siri deal with sure a number of duties for customers or, as Gurman says, “help customers of their each day lives,”  For instance, Apple has already used Machine Studying to enhance issues like predictive textual content.

Apple will in all probability add a generative AI chatbot down the highway which explains why it’s trying to license media content material and inventory photographs. Nevertheless, Gurman was in all probability basing his forecast on Apple’s discussions with Google and Open AI with the ideas that Apple would make a deal to make use of one among their chatbots as an alternative of making one among its personal. 

But when these discussions had been targeted on having these two develop apps for Apple’s rumored AI App Retailer, that may imply that Apple might nonetheless be creating a generative AI chatbot of its personal for iOS 18. And that may dovetail with the persevering with discussions that Apple is having with media corporations like Shutterstock.



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