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You may be shocked to see which smartphone model is forecast to have the very best development in 2025


Analytical agency Counterpoint Analysis has taken a machete to its 2025 forecasts and now expects global smartphone sales to rise only 1.9% year-over-year in comparison with its authentic estimate which referred to as for a 4.2% enhance in smartphone gross sales this 12 months. This quantities to a 55% discount which Counterpoint is blaming on “renewed uncertainties surrounding US tariffs.”
Counterpoint now expects telephone gross sales in North America to say no 3% in 2025 on an annualized foundation. The agency says that it expects greater costs for smartphones attributable to President Donald Trump’s tariff plans. Whereas the tariff charges for particular person nations are usually not as unhealthy as a number of the charges initially introduced by the president, Counterpoint says that Apple and Samsung will cross to customers the additional prices of the tariffs that they should pay on their merchandise imported into america.

The tariffs imposed by President Trump are revenue taxes that U.S. corporations pay for merchandise they import into the States. American corporations have the selection to pay the tariff, cross the tariff onto customers within the type of greater costs, or pay a number of the tax and have customers pay the steadiness. With Counterpoint anticipating Apple and Samsung to boost the costs of their new telephones to scale back their burden from the tariffs, customers within the U.S. might need to shell out more cash in the event that they really feel compelled to purchase a brand new handset later this 12 months.

Counterpoint sees smartphone gross sales rising in most markets throughout 2025. The world’s largest smartphone market, China, is forecast to point out flat gross sales in 2025 regardless of a authorities subsidy program. The third-largest smartphone market on the planet, North America, is predicted to point out a decline in telephone gross sales this 12 months due to tariff-related value will increase. The 2 markets affected probably the most by Trump’s tariffs are North America and China. Each are impacted in several methods and each could have disappointing smartphone gross sales to report this 12 months in line with Counterpoint. The latter sees rising smartphone gross sales in most different markets throughout 2025.

Talking of Huawei, Counterpoint says that it’s going to have the very best development price in smartphone gross sales for 2025 at 11%. Motorola and Xiaomi are subsequent, each estimated to develop smartphone gross sales by 4% this 12 months. Apple and realme observe with the pair predicted to point out 3% development in smartphone gross sales for 2025.


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