Samsung continues to rule India, however key rivals (together with Apple) are inching nearer

Xiaomi, Vivo, and Realme are all outpacing the champion

What’s more likely to trigger much more concern in Samsung’s camp is the good progress reported by Xiaomi, Vivo, and Realme of their Indian gross sales figures between Q1 2023 and Q1 2024. We’re speaking large jumps of 29, 14, and 17 p.c respectively, which make Samsung’s personal respectable year-on-year progress of 6 p.c look fairly humble.

In fact, Realme remains to be solely the nation’s fifth-largest vendor, which suggests it isn’t precisely ready to threaten Samsung’s dominant standing anytime quickly. However Xiaomi and Vivo are only one p.c behind India’s champion in market share, and if their development charge stays the identical within the subsequent couple of quarters, 2024 might properly wrap up with a brand new regional gold medalist.

Xiaomi’s “resurgence”, in the meantime, was apparently fueled primarily by low to mid-end fashions just like the Redmi 13C 5G and Redmi Word 13 5G, so not less than from a revenue margin standpoint, Samsung is clearly nonetheless holding a huge benefit over its rivals.

Apple and Motorola are additionally getting large in India

One other American firm surging in India is Motorola, but it surely stays to be seen if the seller prime 5 might be disrupted anytime quickly by these two quickly rising manufacturers or a 3rd one that won’t sound acquainted to loads of our readers within the Western Hemisphere: Infinix.

In fourth place, Oppo (excluding OnePlus) truly reported a drop in gross sales between Q1 2023 and Q1 2024 after lowering the variety of new releases within the “mid-high value ranges”, which evidently proved to be a not-so-successful technique.