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Huawei eclipsed once-dominant Samsung in foldable gross sales in Q2


The story theoretically should not be unfolding like this. Hobbled by US sanctions, Huawei ought to barely be surviving, not to mention thriving. Making a mockery of US-imposed sanctions, Huawei is essentially the most dominant participant within the foldable market proper now, in response to knowledge compiled by TechInsights.

Huawei grew 229 % year-over-year within the second quarter of 2024 to overhaul Samsung because the market chief within the foldable class. The Chinese language large has been staging a comeback after the US ban despatched it spiralling down from quantity two to barely related.

It most likely labored within the firm’s favor that Asia Pacific was the largest driver of development for the foldable market in Q2 2024.

Samsung fell to the second spot, with a mediocre development price of simply 5 %, nicely under the broader market’s development price of 85 %. The South Korean large continued to have a strong footing in North America, one of the profitable smartphone markets.

Q3 numbers are unlikely to be any higher, as demand for the corporate’s foldable units seems to be waning. Figures shared by an insider lately present that not many individuals purchased the corporate’s newest bendable handset, the Galaxy Z Fold 6 and Flip 6.

After an early begin and 5 years of dominance, Samsung is having a tough time maintaining with rivals and at this price, it might be surpassed by Transsion Holdings and Honor, that are fourth and seventh on the record, respectively, however are rising at a sooner clip.

Transsion stood out with a formidable development price of 3150 %. Honor’s development stats had been the second most spectacular at 423 %.

Again to the leaderboard, Vivo was the third largest participant in Q2 2024 however regardless of an 83 % development, it misplaced a tiny little bit of market share.

E-book-style foldables proceed to have a chokehold on clients, with Huawei dominating the class. Samsung claimed a small win within the type of most flip telephones shipped.


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