1 in 4 Galaxy S24 consumers selected the cellphone due to its AI capabilities
Out of those consumers, 28 % had been impressed by the Galaxy S24‘s real-time translation options, 24 % had been within the digital camera capabilities, and 17 % wished the circle to look characteristic.
That stated, it is too early to foretell whether or not AI will drive up smartphone shipments significantly.
As extra smartphone producers develop, embed and efficiently persuade clients of the advantages of generative AI, we are going to begin to see a shift in client consciousness and behavior. Whether or not AI will drive larger gross sales volumes is just not but clear, however shoppers motivated by AI performance will behave in another way when shopping for a brand new machine. What we might begin to see is producers packaging unique AI options into subscription provides, charging shoppers to entry them and constructing a brand new income stream.” –Â Jack Hamlin, Worldpanel’s International Shopper Insights Director
Apple is but to launch a cellphone that places AI entrance and heart and Kantar factors out that the corporate nonetheless managed to promote extra telephones than different firms. This may occasionally point out that customers view AI capabilities as residual advantages and they aren’t the principle causes for purchasing a cellphone for many of them.
Educating shoppers about AI options and the advantages they might convey can affect resolution making. However the query is whether or not shoppers would buy their handset anyway, and AI options solely providing a residual profit? With iPhone gross sales at a report excessive in most markets, Apple’s resolution to not rush into AI doesn’t seem like affecting gross sales but.” – Jack Hamlin
