Your Spotify subscription could also be about to go up in worth

That is intriguing contemplating that Spotify simply launched its $9.99 audiobooks plan final month. As well as, it bundled in 15 free hours of audiobook content material to the premium plan within the U.S. Spotify has been fairly in keeping with costs till final 12 months’s hike. So why are they enacting a worth hike now? There are two large causes I can consider:

• Audiobooks value cash: Including audiobooks meant making offers with publishers. Spotify wants money to cowl these prices on prime of what they already pay for music.
• Document labels need their reduce: Spotify hoped audiobooks would reduce their dependence on music offers. However file labels weren’t completely satisfied about doubtlessly getting paid much less, in order that they pushed for increased costs to make up for it.

Credit score: Spotify

The query now could be whether or not customers will contemplate having audiobooks a ok purpose to warrant a $1/month worth hike, or if they are going to change plans to remain on the similar worth level as earlier than. It is also exhausting to say if folks will bounce ship over this.

Final 12 months’s hike did not scare away customers, contemplating that Spotify really gained subscriptions afterward. Nonetheless, solely time will inform how this newest spherical will impression their loyal listeners.