The Fitbit on-line retailer may quickly get replaced by the Google Retailer

If you’re a Fitbit person or considering buying a brand new Fitbit tracker or smartwatch from their web site, you is likely to be in for a shock. Google, which acquired Fitbit again in 2019, has slowly been integrating the health model into its personal ecosystem. This implies some adjustments for a way you purchase Fitbit gadgets.

Supply: Fitbit Retailer

So now, should you go to the Fitbit web site to purchase a brand new tracker, you may now be redirected and finishing your buy from the Google Retailer checkout as a substitute. This is not precisely a shock, although, contemplating most Fitbit gadgets are already accessible on the Google Retailer beneath the “Watches and Trackers” class. Moreover, Google just lately began itemizing Fitbit equipment like bands and chargers on their retailer too.

Whereas it appears doubtless that Google will ultimately shut down the Fitbit on-line retailer altogether, it is nonetheless up and working for now within the U.S.  This transfer doubtless will not have an effect on the place you should buy Fitbit gadgets in the long term, as you may nonetheless have the ability to discover them at main retailers like Amazon and Finest Purchase. Nonetheless, Google would in all probability need you to purchase immediately from them anyway.

Contemplating Google’s latest efforts of slicing bills and mixing groups, this transfer does make a whole lot of sense. There’s actually no purpose why the corporate would select to keep up two totally different shops, one in every of which already presents all of the merchandise from the opposite. Additionally, when you concentrate on how lengthy it has been since Google acquired the Fitbit model, I am shocked it is taken this lengthy for them to do that.