Sonos considers high-end headphones after Ace gross sales battle, says report

Sonos Ace headphones. | Picture credit score — Sonos

Bloomberg’s Mark Gurman lately shared insights into Sonos’s struggles with its Ace headphones and the corporate’s potential plans to deal with the difficulty. The audio firm is reportedly contemplating creating a higher-end headphone mannequin after disappointing gross sales of its Ace headphones.Sonos had excessive hopes for the Ace headphones, aiming to promote as many as 1 million models. Nonetheless, as a result of varied components, together with a problematic app launch and the headphones’ $450 price ticket, gross sales have been considerably decrease than anticipated. Gurman studies that solely about 200,000 models have been offered via September. The flawed app has exacerbated the issue, as considered one of its predominant functions was to create a brand new system to manage the Ace headphones.The corporate’s current app revamp, meant to assist new merchandise just like the Ace headphones, has been plagued with glitches and negatively impacted gross sales. This app overhaul was imagined to usher in a brand new era of merchandise with a recent software program interface, however as a substitute, it plunged the corporate right into a disaster. Regardless of these setbacks, Sonos stays dedicated to the headphone market and is exploring choices to enhance its place.

One technique into consideration is the event of a higher-end headphone mannequin, codenamed “Roundhouse.” This might contain decreasing the value of the present Ace mannequin by $50 and introducing the brand new upscale model on the unique $450 value level. Whereas some Sonos workers are skeptical about this method, the discussions spotlight the corporate’s acknowledgment of the challenges it faces with the Ace headphones.