What you’ll want to know
- In keeping with a report from Counterpoint Analysis, the worldwide smartphone market grew six % within the first quarter of 2024 year-over-year.
- Apple had an fascinating quarter, posting a 13% decline in Q1 2024 year-over-year regardless of recording its highest-ever common sale value (ASP).
- Samsung was the clear winner this quarter, reclaiming its spot as the highest shipper of smartphones globally.
The worldwide smartphone market seems to be rebounding, with Android telephones particularly discovering success within the first quarter of 2024, in response to a report from Counterpoint Research.
General, the market grew by six % year-over-year regardless of Apple delivery far fewer iPhones final quarter than throughout Q1 2023. Partially, that is as a result of success of Samsung Galaxy telephones. A powerful launch of the corporate’s Galaxy A-series smartphones seems to have vaulted Samsung above Apple as the worldwide chief in shipments.
Samsung is usually the highest smartphone producer by way of complete variety of shipments, however it misplaced that title to Apple in This fall 2023. Nonetheless, as Apple posted a 13% decline in shipments year-over-year in Q1 2024, Samsung was in a position to recapture the main place. Samsung units represented 20% of the entire smartphones shipped final quarter, whereas iPhones slipped to 17%.
As has been the case in previous quarters, the premium smartphone market continues to develop. In keeping with Counterpoint, the market phase, together with telephones priced above $800, was the quickest to develop in Q1 2024. Apple benefitted large from this development final quarter as a result of it has the very best common sale value (ASP) of any OEM at $900. That is presumably resulting from consumers choosing the higher-priced iPhone 15 Professional and 15 Professional Max over the bottom fashions.
Moreover, Apple retained its spot because the smartphone income chief with a 43% share of the market. Nonetheless, that determine is down 11% year-over-year, and there are just a few explanation why.
“Robust competitors in China, document low upgrades within the US and a tough evaluate from final 12 months resulting from iPhone 14 Professional’s provide shifting to Q1 2023 all weighed on iPhone efficiency,” says Counterpoint Analysis Director Jeff Fieldhack. “An improved product combine with 15 Professional’s performing higher than its predecessors, and an growing footprint in rising markets, helped Apple in arresting a few of the declines.”
The general progress might be partially attributed to pick out manufacturers’ success in areas exterior of North America, together with TECNO, Xiaomi, Honor, and Huawei. Of the highest 5 OEMs, Xiaomi grew essentially the most final quarter, bettering shipments by 34% year-over-year.
Wanting forward, the analysts at Counterpoint anticipate the premium smartphone market to proceed rising. That is due to the anticipated launch of latest telephones with generative AI performance. Counterpoint predicts that 11% of smartphones shipped will characteristic generative AI this 12 months. If Apple finally ends up together with gen-AI options on the subsequent iPhone sequence, becoming a member of the likes of Google and Samsung, it will seemingly find yourself being the case.