What you have to know
- Peacock is elevating the costs of each of its subscription service tiers as of July 18 for brand spanking new prospects and August 17 for current subscribers.
- The Premium plan, which incorporates advertisements, will now price $8 per thirty days, whereas the ad-free Premium Plus plan will price $14 per thirty days.
- It is unattainable to disregard the timing of this transfer, since NBC (and Peacock) have the rights to the summer season Olympic Video games, which start every week after the value hike takes impact.
Almost one yr to the day after Peacock raised its subscription charges in July 2023, the streaming service will hike costs once more. This time, it seems Peacock plans to leverage the hype and a spotlight that might be drawn by the upcoming summer season Olympic Video games to entice subscribers to hitch the platform at the next charge. Peacock’s deliberate worth hike might be put in place beginning July 18 for brand spanking new subscribers, which is a couple of week earlier than the Olympics will kick off in Paris.
This time, Peacock will elevate costs by $2 throughout the board. Its cheaper Premium plan will now price $8 month-to-month, up from the outdated charge of $6 per thirty days. That plan is ad-supported, so customers can even have to look at advertisements along with paying the brand new month-to-month charge. The ad-free Premium Plus plan will now price $14 per thirty days, up from $12.
Peacock’s worth enhance marks two years in a row that the subscription service has raised costs in July. Final yr, Peacock raised the Premium plan by $1 and the Premium Plus plan by $2 per thirty days in a transfer that took impact July 17, 2023. Routine worth hikes appear to be the norm within the streaming world currently, with Netflix and others elevating charges, and Peacock isn’t any exception.
Whereas new prospects should pay the upper charges starting July 18, 2024, current subscribers have a bit extra time. Their subscription charges will not go up till the next month, beginning August 17. For what it is price, meaning present subscribers can watch the 2024 Olympic Video games in its entirety with out paying the brand new charges.
NBC has had unique American broadcasting rights to the Summer time Olympic Video games since 1988 and the Winter Olympic Video games since 2002. For individuals with out cable tv, Peacock might be one of many few (possibly solely) methods to stream the 2024 Olympics in just a few months. As such, it is smart that Peacock desires to extend subscription charges simply earlier than an inflow of recent subscribers will possible be part of the platform.
Peacock’s annual subscription costs are growing as effectively. The Premium plan now prices $80 per yr, whereas the Premium Plus plan now prices $140 per yr.