Nothing reveals the merchandise to be introduced on April 18

Nothing teased earlier this week a brand new product announcement scheduled to happen on April 18. Though we didn’t count on the corporate to unveil what will probably be introduced till nearer to the precise reveal date, Nothing thought it will be higher this manner.

Over the weekend, Nothing has taken to Twitter to verify that two pairs of earbuds will probably be launched on April 18: Nothing Ear and Nothing Ear (a). That implies that we gained’t be seeing any new telephones throughout the occasion, until Nothing pulls a “yet one more factor” second.

The launch of those two upcoming merchandise marks an necessary milestone for Nothing, as the corporate determined to reset its naming technique. Mainly, Nothing has dropped the numbers from the names of its merchandise “to middle the main focus across the product and the distinctive expertise it delivers for every consumer.”

It’s one solution to simplify a portfolio that expands yearly with dozens of latest merchandise. Time will inform whether or not or not Nothing’s new naming technique may have a constructive impact on the model.