New Q1 2024 report exhibits two winners for one large market, in addition to main Apple progress

How dangerous is that outcome for Samsung?

Even higher, Samsung will undoubtedly be delighted to see its worth share boosted from 23 p.c in Q1 2023 to 25 p.c now… regardless of its quantity share dropping from 20.3 to 17.5 p.c in the identical interval.

Clearly, premium telephones are getting greater and larger within the nation (by way of mainstream reputation and never simply display dimension), producing necessary beneficial properties for the likes of OnePlus and Motorola along with Apple, Samsung, and Vivo.

What’s on the horizon?

In a single phrase, development. In two phrases, stable development. In additional phrases, “single-digit development in 2024, pushed by sturdy premiumization (that is not an actual phrase, is it?), 5G adoption, and post-COVID upgrades.” So, no, it is in all probability not honest to count on explosive gross sales development, however that “premiumization” development implies that revenue margins and common costs will proceed to go up for lots of manufacturers, and one thing tells us that the majority of those manufacturers would relatively see that occur than double-digit quantity progress.

Imagine it or not, the model that grew essentially the most within the area through the first three months of the yr was Nothing, which is nevertheless nonetheless unlikely to rise to the native prime 5 anytime quickly. Motorola’s shipments additionally jumped by an unbelievable 58 p.c, whereas Xiaomi, Transsion, and Realme’s numbers all made stable, Samsung and Apple-beating progress of their very own. Briefly, India stays a really crowded and massively aggressive market the place all types of various firms are engaged in a fierce battle for supremacy and development.