What it is advisable to know
- New gross sales figures reveal that Google Pixel’s market share is nearing 5% within the US.
- That is regardless of an total drop in gross sales of virtually 14%.
- Google was the one main Android system producer to develop market share within the US in 2023.
Whereas Google’s Pixel gadgets are constantly among the many greatest Android telephones obtainable, they’ve struggled to compete with Apple and Samsung for market share. Nonetheless, a brand new report means that Google’s perseverance is perhaps starting to repay.
We’ve beforehand famous how Pixel telephones represented 3% of telephones shipped in This fall of 2023, constructing on spectacular progress from earlier generations of the Pixel vary. Now, new figures point out that regardless of a difficult market, Google has continued to develop its market share within the US.
The figures from the International Data Corporation (IDC) (by way of 9to5 Google) inform us that in 2023, Google Pixel gadgets claimed 4.6% of the US market. This is a rise from 3.6% in 2022, which implies that Google now has the fourth largest market share within the nation.
This comes regardless of what’s a difficult market. In 2023, total cellphone shipments had been down 6.9% to 130.6 million. Google offered 13.6% fewer gadgets than in 2022, whereas Samsung – presently second in market share – noticed a decline of 19% over the identical interval. Actually, of all the main cellphone producers, Google was the one Android model to extend its market share. On the similar time, Apple was the one different firm to develop its already dominant place, from 47.6% to 51.9%.
Google seems to be doing significantly properly in unlocked handset gross sales, for which it accounts for 9% of whole gross sales. This compares with Lenovo at 34%, Samsung at 20%, and Apple at 19%. However regardless of these encouraging figures, it’s clear that Google nonetheless has an extended option to go to compete with Apple and Samsung.
Based on Anthony Scarsella, Analysis Director at IDC, “Apple and Samsung proceed strengthening their maintain on the US smartphone market, with the 2 distributors combining for 74.2% of the market. This represents an all-time excessive market share for the 2 distributors.”
In different phrases, Google must be inspired by the expansion in its market share. However, the very fact it noticed a big drop in whole cellphone gross sales, coupled with Apple’s progress when they’re already so dominant, means Google nonetheless has loads of work to do with a view to shut that hole. There are some causes for optimism, nonetheless.
Firstly, a serious Google Pixel 8a leak means that Google’s extra inexpensive cellphone could also be nearly pretty much as good because the Pixel 8. This might make it a compelling possibility for budget-conscious buyers on the lookout for a brand new system. Google additionally loved important progress in its market share in Japan in 2023, making it the third largest model in that market, and the one one to develop its market share over that interval. And at last, the anticipated launch of the Pixel 9 later this 12 months might properly see Google proceed its upward trajectory.