Look is coming to the US, whether or not we prefer it or not

What it’s essential know

• Studies recommend Look is making ready to debut within the U.S. “later this 12 months” following its pilot program with Motorola and Verizon.
• Sources state Look won’t seize knowledge, however will as a substitute leverage a consumer’s “patterns” to supply suggestions.
• Look states it won’t present advertisements within the U.S., choosing information tales, and it’ll look to supply a subscription service for “premium information.”

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Google-backed Indian startup Look is making ready to lastly make its U.S. debut, bringing a singular lock display screen expertise to Android.

Unnamed sources reportedly instructed TechCrunch that Look has began a “pilot program” with Motorola and Verizon within the U.S. Look works to ship suggestions to customers like advertisements, information articles, and extra on the lock display screen. Sources state the corporate’s platform doesn’t accumulate or use consumer knowledge.

As a substitute, Look operates off a consumer’s “patterns” to ensure that the software program to function.

Furthermore, the platform is supposedly discussing methods to construct an AI-backed lock display screen expertise with Qualcomm. Such a transfer would assist Look cut back the quantity of knowledge it requires to perform whereas additionally transferring to on-device processing.

With Look transferring into the U.S. from India, there are plans to collaborate with telecom operators, CNN, and the NBA. The lock display screen expertise will reportedly arrive “later this 12 months.”

A press release from Look to Android Authority says the corporate “doesn’t intend” to advertisements on client gadgets within the U.S. Look will aspect with providing a subscription service the place customers pays for “premium information” on their lock screens each month.

It is value noting that customers could have the flexibility to disable Look on their machine as soon as it formally arrives.

Android Central has reached out to Look concerning extra info surrounding its subscription service. We didn’t hear again in time for publication however will replace this text as soon as we hear again.

The pilot program supply alluded to for Look within the U.S. has already arrived on some gadgets, together with the Moto G Energy 5G. In our Moto G Energy 5G 2024 evaluation, Look’s look on the machine was questionable at finest, and it felt a bit intrusive. What’s extra, the platform tosses information suggestions at you, which appears a bit redundant, contemplating Google’s Discovery web page is a swipe away from your own home display screen.

Thankfully, you’ll be able to disable Look on the cellphone, however we discovered that the service would often produce a full-screen immediate on the lock display screen, encouraging you to re-enable the function.

We first heard about Look in 2022, and it is not solely clear what’s taken the corporate so lengthy to reach within the U.S. It was said two years in the past that the corporate amassed 400 million customers earlier than it set eyes on the U.S. market.

Look will search to make a revenue by means of the aforementioned subscription and if customers work together with its “product of the day.”