Apple wants a $250 iPhone to spice up gross sales but it surely does not wish to make “stripped-down, awful merchandise”

The iPhone is Apple’s greatest moneymaker and China is the Cupertino big’s second largest market. And whereas not all present iPhone house owners within the nation have misplaced style for Apple’s iPhone, the corporate must do a greater job of attracting new patrons and making current house owners improve sooner. 

For some time, the income generated by the providers and equipment classes made up for the truth that iPhone gross sales have been slowing, however that technique has been milked onerous. 

Gurman thinks Apple ought to make a cellphone for rising markets that prices round $250 and makes use of cheaper parts like an LCD display screen and a plastic physique. 

Apple lately began promoting a $699 M1 MacBook Air via Walmart although, so it may be warming as much as new concepts to remain aggressive.

As soon as Apple breaks into growing markets with an inexpensive cellphone, it might upsell customers to pricier telephones and get them hooked on its providers and apps.

Do not rely on Apple making a low-end iPhone although as Gurman notes that discussions about making an inexpensive iPhone have stalled as Apple does not wish to dilute its premium model.