Apple has a giant drawback in China, and it is solely getting worse

We’re speaking a large 33 p.c drop from 3.6 million items in February 2023 to only 2.4 mil final month, which got here after a stunning 39 p.c fall from a minimum of 9 million shipments in China in January 2023 to a measly 5.5 million items throughout the first 31 days of 2024.

However, China’s whole smartphone market appears to be like to be in a world of hassle in the mean time, shedding “virtually a 3rd” of its February 2023 gross sales in February 2024. Total progress is one way or the other nonetheless predicted for “the course of the yr”, though Apple is unlikely to get in on that pattern, with iPhone shipments as a substitute anticipated to “hold deteriorating.”

For what it is value, the Cupertino-based tech big stays China’s solely “main international participant”, which can not present a lot comfort if iPhones turn out to be much less well-liked than their Huawei, Honor, Oppo, Vivo, and Xiaomi-branded rivals within the area.